The most powerful brands
create memories.
The Blue Archive is a PR & Brand Strategy Studio for
experience design.
We focus on sensorial marketing and cultural storytelling. We express ourselves through the
culture of food.
We curate artists, designers, and chefs to create
immersive customer experiences.
We engage all human senses, turning strategy into emotion and experience into memory.
It’s not about how a brand looks.
It’s how it lives in people’s minds.
EXPERIENCE DESIGN
SERVICES
♦
EXPERIENTIAL FORMATS
audiences engage with live and at scale.
MULTI-SENSORY MOMENTS
that build emotion, reputation, and memory.
IMMERSIVE VISUAL STORYTELLING
and content production for cultural relevance.
From brainstorming to monitoring.
Experience Food Scent Sound Set Design
♦
Event Production
Experiential Catering
Food Sculptures
Brand Guidelines
Table Setting
Branded Food
CURATION OF EVENTS
Scent, sound, taste, and texture are used deliberately to craft immersive environments.
We conceptualize and execute masterclasses, dinners, artist talks, bespoke culinary creations, wellness experiences and collaborations — always shaped by audience and purpose.
Product Launches & Press Previews
VIP & Loyalty Experiences
Experiential Retail & Showroom Concepts
Exhibition Design & Cultural Installations
Influencer & Media Experiences
Leadership & Team Dinners
For creative brands & private communities
In outstanding locations.
Diana Dumitru
Creative Director
♦
Diana Dumitru is a strategic thinker with a creative core.
As Founder and Creative Director of The Blue Archive, she applies her signature approach to brand experience — using food-led storytelling to build emotional and cultural connection.
Before founding The Blue Archive, Diana was Head of PR for Porsche Central and Eastern Europe, leading communications across 27 markets.
She brings an experience of 10 years in luxury market where she delivered award-winning campaigns spanning launches, influencer partnerships, and diversity initiatives.
The FRAMEWORK
The Sense Method
SENSE stands for Strategy and Experience based on Nostalgia, Sense, and Emotion. It’s our original framework for shaping how people see, feel, and remember brands.
Rooted in luxury psychology and sensorial design, it bridges business targets with emotional recollection.
The Collaboration
We fit like a glove. Only when needed.
We work as an extension of your team.
We step in when you need strategic clarity, creative direction, or cultural insight, and step out when we deliver.
We shape ideas from inside your world while keeping a broader cultural view.
The Collective
Built by experts
Every Blue Archive project is shaped by a hand-picked collective of experts — chefs, artisans, stylists, florists, architects, producers, and cultural leaders — chosen not only for their craft, but for their vision.
This is how we deliver top quality and we make each project unique and unrepeatable.
That’s authenticity. And true authenticity is luxury.
The Process
From vision to experience
Every project is tailor-made. Each solution is crafted according to brand DNA and strategic targets.
We Connect
We Define
We Design
Sensorial storytelling that lives on in memory.